As early as March this year, the domestic auto market launched a round of“Price War”, has more than 40 car brands, about 100 models to start price promotions. Morgan Stanley, the investment bank, also pointed to price pressures on suppliers of automotive semiconductors as leading brands began cutting orders.
The early warning signs suggest the possibility of falling prices for automotive chips. At the macro level, demand for big-ticket consumer goods like cars will be tested, as it is for everything else. At the chip factory end, inventory levels rose in the first half of the year, also reflecting pressure on demand.
